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Sunday, August 8, 2021
Interview with Snapchat's CMO, how the Morning Brew grew to 1.5M subscribers, tips to become a better writer, and more.

Prospect theory and loss aversion: How users make decisions

Nielsen Norman Group
|
Psychology
When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions (i.e., questions or options giv...

How Morning Brew’s referral program built an audience of 1.5 million subscribers

Mission.org
|
Email marketing
Ijoined Morning Brew in 2017, back when our daily newsletter had a modest 100,000 subscribers. Since then, our audience has grown to 1.5 million — in just 18 months. I wanted to share how we did it — both to tell our story, but also beca...

Kenny Mitchell, CMO of Snap – Storytelling with discipline and soul [Podcast]

CMO Moves
|
Growth
After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Ke...

How to hire your first growth marketer

AngelList
|
Growth
You’ve finally nailed product-market fit. Customers are telling you how much they love your product. Now it’s time to focus on building your team. Before product-market fit, founders typically lead sales & marketing, and they should. It’...

10 tips on how to become a better writer

MarketSplash
|
Copywriting
Writing is one of the most essential skills in the modern world. The ability to write clearly and thoughtfully is an important requirement for most employees in the job market today. If you’ve been thinking of improving yourself by devel...
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