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Wednesday, May 19, 2021
How Google tests content in search results, focusing on emotion then logic, Facebook ad tips, and more.

A marketing lesson from “The Big Short” every company should implement

Saurabh Bhatia
|
General
A blockbuster based on the greatest economic crisis in recent history can only be a crash course on behavioral economics, personal finance, macroeconomics, and the stock market. Sounds about right, eh? But that’s the amazing thing about ...

How Google tests new content in the search results

Kevin Indig
|
SEO
We anecdotally know that Google is continuously testing content and shuffling the search results, but it’s tough to find hard data about it. I used Ryte to pull all available data from Search Console to show how Google tests the relevanc...

How to market to your customer’s inner spock

Jen McGahan
|
Psychology
Once I was buying a hot tub from a spa store in San Jose. After talking with the salesperson and imagining life with a bubbly hot tub just outside my bedroom door, I asked, “What would be the tax on that?” Immediately, the experienced sa...

Don't hold on to the wrong brand story in business [Video]

Behind the Brand
|
Branding
Professional athlete Gabby Reece explains, DON'T Hold on to the Wrong Brand Story in Business. Whether or not you are holding on to a story that limits you in this episode of Behind the Brand with host Bryan Elliott. Gabby & Laird make a...

5 tips I learned spending $250K on Facebook ads [Video]

Biaheza
|
Paid ads
In this video I go over some things I learned through my time of advertising on Facebook and some things that help me run profitable ads in 2019. This video will help you run ads on facebook for any purpose such as starting a social medi...
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