Whenever we talk to founders about their first marketing hire they say “I need a product marketer.” But, if you ask what that means you get a different answer every time. Likely because product marketing means a range of things, and it v...
The value of computers is not inherent; it is what we are able to do with them that makes them valuable. But what we can do with computers is often limited by the depth to which we are able to think creatively, translate these thoughts i...
Software as a service has become the preferred alternative over in-house technology setups for a good reason- It’s easily accessible, scalable. It can meet almost every business and individual needs. When Salesforce launched its SaaS pro...
Just over a year since lockdowns and other distancing measures were first widely enacted, proprietary data from omnichannel advertising Mediaocean reveals how major advertisers responded to the crisis. The analysis suggests an economy wi...
