The main purpose of organizations to create a marketing analytics strategy is all about how to drive smarter questions, which will elicit thoughtful answers using the accessible data....

Very soon, Americans will be asked to do something that many do not wish to do. Americans will be asked to get a Covid-19 vaccine. This action will help save their lives, the lives of their loved ones and the lives of others. Even so, ma...

Business success is all about the marketing, right? But what if marketers know far less about consumers' tech use than they think? We look up to them because they're so clever. They get hold of a product, create a story around it, and le...

If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top...

Now, more than ever, companies are taking time to outline the steps that customers go through when engaging with them, whether it be an online experience, retail experience, or a combination of both. Customer journey mapping is an effect...