Paid social is either the fastest way to compound your growth or the fastest way to light investor money on fire. Most early-stage consumer startups do the latter. They throw up a few ads, see no trac...

If you search for “best legal software for small law firms” on Google today, you won’t just get 10 blue links. Instead, an AI-written overview will explain your options, compare tools, and keep mentio...

Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT...

At Briefer Copy, microcopy is art. Writing brief, aware and authentic Microcopy is hard. It requires you to understand the product, the user journey, and the action the person on the other side of the...

Guess the best-performing stock in the S&P in 2023. It’s not Nvidia, but Abercrombie & Fitch. It climbed by 285% in 2023 - even though it was voted the most hated brand in America in 2016. So what hap...