Businesses want to show up on the front page of a specific search term, and they’re willing to annoy you to get a backlink from you. Please never do this. Wanna get under my skin? Ask me to add a link to an old article of mine. Maybe it’...

How Cloudera uses Markov models to solve the multi-channel attribution problem. Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers. The point in time when a pote...

Four words, thirty letters, implement them, and skyrocket your business like a pro: email marketing best practices! Today, we’re going to dive into the best email practices to help you grow your traffic and sales using your mailing list ...

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the essential instrument to leverage your limi...

Why does your company create content? Who is it for? What will it do for them? If you don’t know the answers, you need to figure them out. And you should do so before you create anything more for the company blog, website, newsletters, o...