Friday, January 22, 2021
Zapier's SaaS SEO strategy, the 3hr brand sprint, what is real time marketing, and more.

The three-hour brand sprint

Jake Knapp
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Branding

Warning: This is a post about branding, but I’m no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between “brand exercise” and “total waste of time.” I was forced to...

How to get a busy person to respond to your email

Mattan Griffel
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Email marketing

Some days I get hundreds of emails a day. It really sucks. The worst part is that most of the emails are important and I physically can’t respond to all of them. They might be emails from students of One Month who are frustrated — I want...

15 awesome examples of social media marketing

Search Engine Journal
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Social media
The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, ma...

SaaS SEO strategy Zapier used to reach $35M ARR

Ryan Berg
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SEO
Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their ...

How real time marketing fosters a growth mentality

Webflow
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Growth
The goal of marketing is to strengthen your company’s bond with your customers — both existing clients and new consumers within your target audience. But marketing initiatives have historically been one-sided. You put your billboard, po...