What worked in SEO, content, and growth just a few months ago may not be effective today. Making things even more challenging, there’s so much noise. Is that top-ranked content on Google actually the best thing out there? Or is it the sa...

Growth Hacking is declining in relevance. Will it disappear entirely? I don't think so. Nor do I think it should. But the craze that once drove every startup (even enterprise!) to look for a Growth Hacker is on a steep decline. And I bel...

Motel 6, Home Depot and Keurig Dr Pepper have cut ties with the Richards Group, an advertising agency in Dallas, after a report that its founder had made racist remarks in a meeting last week. During a Zoom gathering of more than three d...

B2B companies got it hard. Our sales cycles are longer and more complex. They involve numerous decision-makers that are way tougher and can’t be lured with some immediate emotional triggers. All the while marketers beat their brains over...

Oprah Winfrey best summed up the advantages of having your content feature prominently on iPhones when speaking at an Apple event in March 2019. “They’re in a billion pockets, y’all – a billion pockets,” she said, while promoting the lau...