YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in video, but YouTube says users are consu...

This blog describes the differences between SEO agencies, freelancers and consultants. It gives recommendations on which of these companies should work with, depending on their size, budget and goals....

YC Partner Kevin Hale covers the first principles of conversion, one of the main drivers of growth for your startup, and how you can improve it starting with your landing page....

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking...

1) Write with your eraser You get 100 bucks for every word you rub out from your title. 2) Don't exaggerate. An honest line always feels warmer. 3) No one cares what you can do. Everyone cares what you can do for them. 4) Avoid the passi...