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Tuesday, January 5, 2021
How to build a winning content formula, email design trends for 2021, how to analyze CAC and CLV metrics, and more.

The 8 Steps to Build a Winning Content Formula [Podcast]

The GrowthTLDR Podcast
|
Content marketing
In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula. We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you g...

Email Design Trends for 2021

Designmodo
|
Email marketing
Even though the world looked different in 2020, subscribers’ tastes and preferences continued to shape and change elements of successful email design. Email design trends for 2021 suggest that people will be delighted to see newsletters ...

How to understand your business better by analyzing CAC and CLV metrics

Databox
|
Growth
When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost (CAC) and customer lifetime value (CLV). Customer acquisition cost tells you how mu...

How The New York Times Is Adapting to Life Without Third-Party Cookies

Adweek
|
News
Advertising remains a minority-interest for New York's journal of record, but The Times still wants to take greater control over its digital offering. All this comes at a time when automated ad trading is preparing for a seismic overhaul...

Blogging is back, but better

Nieman Lab
|
Content marketing
This coming year, 2021, is when general interest publications will finally embrace micropayments for consumers who aren’t ready to make a long-term commitment, or who only want to access one or two articles without adding another usernam...
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