With work, shopping, and even social lives moving more into a virtual world, it’s important to present your business online in the best light possible. Understanding how to effectively brand a business and present a powerful profile on a...

Last week I asked people on social media to “submit your company landing page” and I’d rewrite it. Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business. Hopefully this gives you an insight into the...

Pricing is one of those topics that sits at the nexus of uncomfortable and long-term, which means companies often don’t think about it for far too long. Even when they eventually figure it out, they don’t touch it again for years. The mo...

Xbox is gearing up for the next step in its "#PowerYourDreams" marketing campaign, which has been used throughout the launch of the Xbox Series X and S. The next ad, which is due to drop on December 7, looks like it's going to feature Ma...

A marketing consultant role is considered one of the most important roles in the marketing industry in recent years. The marketing consultant role can be part of a consultancy firm or working as an independent consultant....