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Tuesday, November 3, 2020
The definitive guide for landing pages, calculating your retention rate formula, 3 books about creativity, and more.

3 books about creativity you can binge in 2 hours

Esat Artug
|
Creativity
There’s an age-old question asking whether people are born creative, or if they can develop an aptitude for the skill. I would definitely say that some people are more gifted than others, but everyone can develop their creative thinking ...

Landing pages: The definitive guide

Backlinko
|
Growth
A landing page is a page that’s designed to facilitate a single desired action, such as making a purchase, filling out a form, signing up for a free trial or entering an email address. It’s called a landing page because it’s a page where...

Snapchat Provides Pointers on How to Increase Ad Engagement for the Holidays

Social Media Today
|
Paid ads
With the holiday season closing in, and brands looking to maximize their opportunities to make up what they can after an incredibly tough year, this week, Snapchat has provided some new pointers on how brands can get the most out of thei...

Define These Two Inputs for Your Retention Rate Formula

Amplitude
|
Growth
Retention rate is a key metric in determining the health of your product. It tells you how many of your users are finding enough value to come back a second time. But just knowing that a user came back to your platform doesn’t help you m...

How Narrating Your Struggle Is Ruining Your Creativity

Toby Hazlewood
|
Creativity
Some of life’s most enduring lessons are served up by the movies. In the moments before battle, great generals will seek to inspire their troops, rousing spirits with a few finely chosen words of inspiration and a bit of chest-thumping. ...
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