Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focuses on fulfillment of immediate needs of the company rather than focusin...

Facebook has warned Audience Network advertisers that coming updates to user privacy settings as part of iOS 14, which is set to be rolled out by Apple next month, will severely impact the effectiveness of their ads, and may render the o...

I lead software teams. Part of the territory is people (CEOs, stakeholders, customers) wishing we could go faster. I’m often asked — “do you think the team has a strong enough sense of urgency?” or the direct “can you make the team feel ...

Marketing is one of the most diverse career paths you can pursue. No matter what kind of background, skills, or strengths you bring to the table, chances are there’s a marketing role out there that would be the right fit. “Today there ar...

Are you doing all the right things but your YouTube channel has stalled? Find out how to kickstart it again in this week's episode of TubeTalk. So, you're a YouTube creator who has listened to all the advice but your channel is still not...