Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally.
Usually, any business framework is better than no framework, so if this is your current state of affairs testing out any business framework is likely to provide you with some positive outcomes. Frameworks are good because they give you a...
When it comes to marketing, email is king. No other distribution channel drives engagement and builds customer relationships like email marketing. Email campaigns deliver a higher ROI than every other type of marketing category. Set up y...
You’ve got a band of happy customers and some lofty growth goals, now what? It’s the question that many B2B companies face: build a marketing team in-house or hire a growth marketing agency? What is a growth marketing agency, you ask? It...
Supermetrics, the data management and analysis tool for marketers, has raised €40 million in new funding. Leading the round is Highland Europe, with participation from IVP; the injection of capital will be used by the profitable Finland-...
