The pre-product-market fit days are, for some, a bit like wandering around in the desert — each promising customer conversation is a mirage that beckons you forward, only to dissolve upon closer inspe...

Why do many B2B brands struggle to get their message across? Why is their value lost in translation? Here’s one reason. Many executives confuse messaging with copywriting. But messaging isn’t just a...

I'll be on a call with a potential client. They need help with content. They show me what they've published so far. And it's terrible. Bad introductions. When a writer begins an article with “the X ma...

As Google’s algorithms improved, those barbaric attempts at optimization were weakened to the point of obsolescence, but the formula for search visibility remained the same at its essence: Write keywo...

Meta’s expanding its AI translations for Reels to two more languages, which will enable viewers to watch your content in more regions. Meta first launched its AI translation for Reels back in August, ...