Bob Levenson was reckoned to be the best copywriter ever. That’s Bill Bernbach’s opinion. That’s why he made Bob Levenson head of copy at DDB New York. At a time when New York was stuffed with the wor...

Do you know Flo? #1 Women’s Health App. 50% of revenue comes from users who installed more than 1 year ago. 25% of revenue comes from cohorts 3+ years old. $190M+ ARR. This is pretty unheard of in mos...

The peak-end effect is when our minds use the peaks and ends of experiences to build a memory. Let’s see how it works with a story from Disneyland. And we’ll finish with other examples (a hotel chain ...

Steve Jobs not only represents a brand but actually a generation of users who follow in the footsteps of his creativity. The impact that Jobs has had on everyone’s lives can never be overestimated. Al...

Social media and search engine algorithms are drowning the voices of millions of creators, writers, and journalists. As a result, these people turned back to good ol’ email to grow and keep in touch w...