A little trick I use whenever I want to make my audience do something: Tell people NOT to do something. Yeah, it’s that simple. Imagine telling your audience, “Don't click this link!” and they do the ...

My company has written thousands of pieces of copywriting. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-conve...

Which marketing metrics does the board really want to see? Every month, I spend a ton of time prepping a report for our CEO, and even more time at the end of every quarter building out slides for our ...

It usually is believed that a marketer’s job is done when it hands over the prospect to the sales team. But to improve customer retention and increase lifetime value it only makes sense to develop an ...

Why do we end up without focus? Have you ever looked at your backlog and thought, “Wow, there are so many ideas…but where do I start?” We get it. Every idea offers that magical possibility of incremen...