Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: Do your sales and marketi...

‍ChatGPT has taken the world by storm. This generative AI tool has many uses, and it has clear benefits for content marketers and SEOs who want to gain an edge. I wouldn’t recommend using ChatGPT to s...

X, formerly Twitter, has been banned in Brazil after failing to meet a deadline set by a Supreme Court judge to name a new legal representative in the country. Alexandre de Moraes ordered the "immedia...

Of all the terrible marketing jargon out there (and WOW there’s a lot of it), “empathy-led marketing” is probably my least favorite. As Fio Dosetto, the Content Lead at Float, says: “Empathetic market...

As businesses experiment with embedding AI everywhere, one unexpected trend is companies turning to AI to help its many newfound bots better understand human emotion. It’s an area called “emotion AI,”...