In January, we saw a decline in organic traffic. A quick search on Linkedin told us we weren't alone. Across industries, teams shared similar patterns: impressions and clicks trending down after a sta...

Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not. That mismatch — speed in the systems, drag in the humans — has quietly become one of the defining patterns...

In this punchy guide, Winnie Chan breaks down how to ditch underperforming agencies without the mess. She identifies red flags like "vanity metric shields" and senior-to-junior talent swaps, then prov...

Send too few emails, you’re not getting results. Send too many, and your customers and leads unsubscribe. What’s the perfect cadence? Nearly every new Userlist customer asks this in their onboarding c...

Argues that customer perspective is structural: every part of the org serves a customer (even internal). When the primary customer isn’t explicit, teams optimize for output rather than value. Uses jou...