We’ve been talking about LLMs and web search for a long time now, often finding ourselves in the middle of various debates and discussions. Recently, I’ve been exchanging ideas with C-level executives...

Today we have a special guest post. There have been a few guest posts here at AVC. Maybe a half dozen in total. One of my favorites was this one by JLM during the financial crisis of 2008/2009. But th...

Because only rookies write from scratch… We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas. Thi...

Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a strong improvement over what they were previously using. What’s interesting is that the res...

If you’ve told yourself you don’t need a personal brand, you might be right. You can build a successful marketing career without one. Take it from me — I increased my salary 500% and climbed from coor...