Wow, what a ride! 🎊 Today marks the first birthday of MarketingIdeas.com, and it’s been the best year of my career. I’ve published 52 articles, attracted over 17,800 subscribers, and reached more tha...

Meta and Google teamed up to run a secret campaign that deliberately targeted 13 to 17-year-olds with Instagram ads on YouTube according to the Financial Times, breaking the search giant’s own rules a...

I started the OpenView SaaS benchmarks report back in 2017 because there was a lack of useful metrics data for private startups. Many folks worried the report might be over. Not so fast… I’m excited t...

We conducted controlled testing of 67 Sponsored Content Ads in the LinkedIn news feed to measure their effectiveness amongst Business Decision Makers. The ad formats comprised of Single Image Ads and ...

Early in my career, a CMO I worked for asked the marketing team what the #1 job of marketing was. We all came up with different answers, and none of them were what he wanted to hear. He walked up to t...