So, you’re missing plan and revenue growth is down. Well, welcome to the club. You’re certainly not alone in these times. In this post, I’ll discuss what you can do about it – specifically, how you ca...

X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this beef utterly ungrounded. But in typical X fashion, it went ...

The problem for most SEOs and writers is not knowing how to combine the power of copywriting with SEO best practices. This means sub-par titles and meta descriptions that get neither decent CTR, nor h...

Your prospects have a “buying radar” and they hate seeing too much salesy content. Your prospects are constantly evaluating if your brand is worth their time and money, almost like they're adding and ...

Making a great first impression with any email newsletter is important, but this becomes vital when launching a new product. You can’t launch a product twice, so getting this right is key to ensuring ...