Thanks to machine learning and other predictive algorithms, 80% of consumers now expect personalized experiences in their interactions with companies—including email. Segmentation can help with this. ...

When it comes to investing in brand, startup businesses find themselves in a huge Catch-22 situation. Many startups understand that a powerful brand will be crucial to their long-term success. Especia...

Traditionally, landing pages include one call-to-action (CTA)—encouraging site visitors to take a specific step such as signing up for your newsletter or buying from you. But sometimes, a traditional ...

For over two decades, SEOs had a relatively straightforward goal (albeit one that required a myriad of content optimisations, technical fixes, and careful analysis): improve the ranking of a site and ...

The subject line is the most important piece of copy you’ll write for your email marketing strategy. We don’t make this statement lightly. Body copy and CTAs are the meat and potatoes of your marketin...