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Thursday, July 18, 2024
Growth engineering challenges and principles, B2B SaaS SEO case study, what is content design, and more.

Growth Engineering challenges and principles to overcome them

Federico Fiorini
|
Growth
Following the wave of excitement about product-led growth as a discipline and the success stories of many teams in some of the fastest growing companies, nowadays many tech startups are spinning up th...

B2B SaaS SEO Case Study: 2300% growth in 12 months

Compounding Copy
|
SEO
Learn how a small B2B SaaS company in New Zealand were able to grow their traffic from 1,000 to 24,000 monthly visitors in 12 months...

A founder’s guide to hiring a CMO

OpenView
|
Career & jobs
The results are in! And unfortunately, they are not good. With the current economic situation we are in, the average tenure of a CMO continues to slide—making it hard for founders who need to keep re-...

What is content design?

Sarah Winters
|
Copywriting
Content design is answering a user need in the best way for the user to consume it. In my book, I said: “Content design is a way of thinking. It’s about using data and evidence to give the audience wh...

The three pillars of product decision making

Ravi Mehta
|
Product marketing
On June 24th, I participated in the #FirstPrinciples speaker series organized by Gojek. Below are my slides and notes from the talk. I discussed what I’ve learned about making great products. Making g...
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