Calls to action (CTAs) can make or break your marketing funnel. If someone's looking at your CTA, they're likely interested in purchasing your offer (or taking another valuable action). But, if your C...

It happened a few days ago… I was just sipping on a latte in a coffee shop in Montreal. That's when I received this unexpected email from Zapier. We're happy Zapier customers because it saves us a lot...

To understand a concept deeply, you need to know The Greats. Frankly, this is why I reluctantly reached out to “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. After all, the book wa...

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to write. It’s sorely tempting. But beyond the short-term dopamine hit...

Product-led onboarding is something of a revolution in the SaaS industry. It’s not a ‘hack’ or a quick fix: it’s a mindset shift in how you approach your user onboarding process. In this article, we’r...