In many design, product management, engineering, or even venture capital interviews and pitches, you’ll be assessed on a dimension called “product thinking,” sometimes also called “product sense.” If you’re a builder aspiring to create s...

I honed my marketing leadership skills at Asana, so it should come as no surprise that I’m goal obsessed. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective m...

Homepages are a bit like Product Marketing Managers: everyone expects them to do everything. Founders want them to reflect their big vision (to impress investors). Product wants them to show off the c...

We all know that first impressions are super important - you don’t get a second chance at a first impression, right? That’s why it’s key to get your first impression right, especially when it comes to...

I run into a lot of founders who are ready to hire the first marketer for their startups but have no idea where to start. I empathize deeply with these founders. Marketing is an incredibly broad disci...