My work with The Product Marketer has led to a lot of conversations with business owners, CMOs, and PMMs across Europe about how Product Marketing is going at their companies. And I’m struck by a few ...

Imagine you're building a chatbot for a fashion ecommerce brand. One of its tasks will be handling returns and refunds. However, you suspect that customers may try to game the system (e.g. report a fa...

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. It’s a beautiful spring day. And it’s that tim...

GEO? AEO? LLMO? LLM SEO? Both you and I know everyone is talking about it. Just go on LinkedIn or X (Twitter), and you’ll see every SEO and their dog talking about how “traditional SEO is dead.” Or th...

“We need someone like you to run our marketing, Tom!” This is the #1 message I get from founders. I understand their desire for viral magic, but there’s a fundamental problem: The “hire an amazing mar...