Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after ma...

You can predict gas stations, but not Los Angeles. There’s a saying that if you could have predicted the invention of the car, you could probably have predicted gas stations. After all, the closest me...

TikTok has launched a new dashboard where creators will be able to manage all aspects of their TikTok presence, including video uploads, editing, performance analytics, and more. Called “TikTok Studio...

It usually is believed that a marketer’s job is done when it hands over the prospect to the sales team. But to improve customer retention and increase lifetime value it only makes sense to develop an ...

I run into a lot of founders who are ready to hire the first marketer for their startups but have no idea where to start. I empathize deeply with these founders. Marketing is an incredibly broad disci...