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Wednesday, October 1, 2025
How to plan before writing content, OpenAI launches Sora iOS app, the mechanics of neurobranding, and more.

What comes before the writing: 3 stages that anchor your content workflow

Beam Content
|
Content marketing
Poor strategy alignment cascades into weak briefing. Weak briefing leads to bland research and interviews (if any), which then results in content that’s harder to write, trickier to edit, and therefor...

OpenAI launches Sora iOS app alongside Sora 2 video model

Search Engine Journal
|
News
OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears to be releasing its first non-ChatGPT consumer app and its first social p...

The rules for newsletter growth have changed. Here’s what works right now

Inbox Collective
|
Email marketing
Gone are the days when a newsletter could rely entirely on their website, search, or social media to grow. If you want to build an email list in this current era, you’re going to need to lean heavily ...

When being an “expert” is harmful

A Smart Bear
|
Productivity
In an all-hands discussion at Austin Texas’s premier startup incubator Capital Factory, one of the founders started a question with a well-worn preamble: “A bunch of mentors told me the same thing abo...

The mechanics of neurobranding: Brand strategy that starts in the feels

Brandingmag
|
Branding
I have more Apple boxes in my garage than I have Apple products in my office. This is a little embarrassing to admit, but I can’t get myself to throw them away. Those pristine white boxes with their p...
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