You need to hook a viewer in the first 3 seconds of your short-form video. It doesn't matter how brilliant your content is, how stunning your visuals are, or how persuasive your call to action is. If ...

Shoe brands Dr Martens and Birkenstock have a lot in common: Both are mono-brand shoe companies known for iconic aesthetics. Both were invented by German designers to offer a higher level of comfort t...

Are you struggling to rank on Google after investing plenty of time and effort? It can be pretty daunting. But don’t give up just yet. Let’s look at the bright side. Sometimes, figuring out where to t...

Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google. An eMarketer ...

As a marketing advisor, I often evaluate startups’ messaging. Here’s what I look for: Is it rooted in customer insights? Does it emphasize the results the product delivers? Does it highlight compellin...