Today, we’re going to be digging into an incredible company I’ve had my eyes on ever since I wrote my first deep dive on the gaming industry. This creative platform has just been sitting on my roadmap...

TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools wil...

Over the years, I’ve written on this very substack about different steps involved in developing good advertising. First, you have to know your audience and generate messaging and scripts. Then, at som...

Product-led onboarding is something of a revolution in the SaaS industry. It’s not a ‘hack’ or a quick fix: it’s a mindset shift in how you approach your user onboarding process. In this article, we’r...

The concept of flow, as defined by psychologist Mihaly Csikszentmihalyi1 in the 1970s, describes a state of deep immersion and engagement in activities that people find both enjoyable and challenging....