I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can a...

DTC stores can no longer rely solely on Facebook and Google Ads for growth. In short: You can’t just buy traffic and win anymore. You need to squeeze as much revenue as you can out of the traffic you ...

After a mere three months of testing, Meta announced on Wednesday that ads on Threads are now available to all eligible advertisers globally. While it might seem quick — testing periods can typically ...

Learning how to automate tasks with ChatGPT will literally give you superhuman capabilities. The moment I figured out how to leverage ChatGPT to not just generate text and be my therapist, but actuall...

Business leaders today face a changing world order: intensifying geopolitical changes, shifts in trade relationships and policy, depopulation, fluctuating interest rates, stretched customers, and revo...