Consumer software has long felt, well, unexciting. Churn rates are through the roof. ARPU potential is de minimis. Few apps have staying power. But AI is ushering in what a16z now calls The Great Expa...

Have you ever had to make the case for a new product or feature? Decide whether to launch a market or channel? Debated a major change to customer policy? There is a single tool that can make you much ...

Right now is the worst and best time to get into SEO. It's the worst time because there's never been so much misleading information online about what SEO is, how it works, and how to leverage it for y...

Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, Best Buy will offer “takeover packages” to al...

Annual billing is a win-win for both parties: you improve your cash flow and increase retention, while your users save money in the long term. Since it’s a big ask, how do you ask customers to switch ...