Competitive positioning has always been central to product marketing. Whether you work in a sales-led org or a product-led growth (PLG) motion, good positioning means buyers immediately understand wha...

Every year, Link in Bio sends out a survey to help create a benchmark of what compensation you can expect for each role in the social media industry. Today we are going to walk through the results for...

"It's just SEO with a new name." "Write quality content and you'll be fine." "Marketers inventing problems again." I've been seeing people say LLM optimization is a myth. But then, (this week, actuall...

The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in third-quarter publisher earnings ca...

In recent writings, I’ve highlighted the importance of a Growth System Architect. Among the various types of growth systems I’ve seen, Product-Led Growth (PLG) is one of the most powerful. It has been...