Pricing strategy feels both exciting and terrifying right now. Every company we talk to is considering a dramatic overhaul of their model — and with good reason. Structural changes are coming as compa...

“Amelia tells me you know when writing is AI or not.” We were poring over the portfolios and samples of freelance writers in her spreadsheet. I’d already looked through the writing before our meeting,...

X & LinkedIn have been firing lately. Impressions are falling, clicks are flat, and rankings are jumping all over the place. Two websites in my Search Console shocked me the most. At first, I suspecte...

SISTRIX reports that ChatGPT is triggering live web searches far less often for people who use the app without logging in. In daily spot-checks over the last two weeks, the share of answers that calle...

No doubt, you put so much effort into writing the perfect subject lines, designing beautiful email templates, and segmenting audiences, but if you’re not measuring what happens after the click, what i...