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Monday, May 6, 2024
How to write a cold email, psychology lessons from Ogilvy on Advertising, best growth design patterns, and more.

How to write a cold email: A 9-step guide

Demand Curve
|
Email marketing
This is not an article about Mark Cuban. But if you need proof that cold emails work, look no further than the billionaire Mavs owner. Dhruv Ghulati, a first-time founder, sent Cuban a cold email about his AI product that analyzes conten...

3 psychology lessons from the book: Ogilvy on Advertising

Louis-Xavier Lavallée
|
Psychology
I'm starting a new case study on the 🧠 psychology of ads... During my research, I re-read "Ogilvy On Advertising" and found a few gems (see slideshow below). Now, to make sure I don’t miss anything… What are some of the best (or worst) ...

A playbook for paying down marketing debt

Helen Min
|
General
Software developer Ward Cunningham coined the term “technical debt” in 1992 to describe what happens when programmers ship quick-and-easy code they plan to update later. “A little debt speeds development, so long as it is paid back promp...

SEO: Canonical tags dos and don’ts

Practical Ecommerce
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SEO
Websites sometimes have identical pages across two or more URLs. It presents a dilemma for search engines to know which page to prioritize in rankings. That’s the purpose of a canonical tag — rel= “ca...

Don't reinvent the wheel: 4 best growth design patterns

Elena's Growth Scoop
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Growth
As much as we love to reinvent the wheel, there is really no need to. At least when it comes to growth designs. Companies like Slack, Asana, Miro, and Notion have done the homework for us, creating in...
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