The life of a freelance web designer in 2013 looked vastly different than it does today. Back then, to build a website for a client, a designer would have to download a WordPress theme, create a mocku...

As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers usin...

X, formerly Twitter, is once again telling advertisers it’s serious about brand safety. Cue the eye rolls and déjà vu from marketers who’ve been on this merry-go-round since Elon Musk’s reign began in...

I have over 65,000 followers on LinkedIn and Twitter. My company has another ~40,000. So, it may be surprising to hear me say: I cannot wait for LinkedIn, Twitter, Facebook, Instagram, TikTok, and You...

If you’re a frequent flier on DTC Twitter (sorry, X…), you may have noticed some discourse around Meta ads in March. When we took a look at a subset of brands (~3,000 doing $1M in annual GMV) in the m...