This is the guide that I would have wanted to read when I went out on my own to do freelance social in 2020. I remember Googling “how to write a proposal”. It was bleak. I had no idea how to make mone...

In marketplace businesses, the network is the product. If you’re not growing both supply and demand, the product generally isn’t getting better over time. And your network effects which compound organ...

A B2B blog strategy clearly defines the who, what, why, and how of your blog: Why do you have a blog? Is the intention to drive high-quality leads or traffic? (Despite common misconceptions, driving t...

How do you create a long onboarding flow that doesn’t lose all your users? By using positive emotional nudges to reaffirm they’re in the right place. WTF is a positive emotional nudge? This is when yo...

While many marketing teams focus exclusively on digital channels to reach potential customers, engaging with in-person activities offers an opportunity to break through endless online scrolling noise....