A year ago, I would’ve laughed at the idea of running growth at a $130M ARR company without touching activation. Or that 90% of my time would be spent on big bets instead of optimizations. Or that our...

Facebook (2004): Started from a Harvard dorm. Its hook - real identity and exclusivity. Unlike Orkut/MySpace, you had to be yourself. Instagram (2010): Mobile-first, 30M users → bought by FB in 2012 f...

Chasing product-market fit when you don’t even have messaging that resonates with your ICP is the wrong approach for many early-stage startups. By skipping messaging validation, you’ll end up paying f...

On Friday we reported that Google Search was removing the ability to show 100 search results per page. And now, we are seeing a lot of people notice that their Google Search Console performance report...

Most marketers still dismiss Video-View (VV) campaigns as vanity metrics. That blind spot leaves the cheapest, most scalable paid-social inventory on the table. VV CPMs run 70–80% cheaper than purchas...