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Thursday, March 7, 2024
How to consistently create content without burning out, the age of ambition, building data-driven personas, and more.

4 tips for creating consistent content (without burning out)

Better Marketing
|
Content marketing
Being a full-time content creator is hot right now. It seems like everybody and their mothers are hopping on the trend. Literally. Personally, I’ve wanted to become a full-time content creator for years now. Getting paid to create all da...

The age of anti-ambition

The New York Times
|
Career & jobs
When 25 million people leave their jobs, it’s about more than just burnout. I used to think of my job as existing in its own little Busytown — as in the Richard Scarry books, where there’s a small, bright village of workers, each focused...

Why direct response marketers get rich... not wealthy

Alex Hormozi
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General
Listen closely if you’re trying to make more money! This little detail could be costing you millions of dollars. I want to talk about the difference between branding and direct response marketing. I thought it would be helpful to you if ...

Data-driven personas: How to build them in one hour

Wynter
|
Product marketing
When most people think about data-driven personas, they're like: “Oh, that's something that's going to take forever. We've got to do one of those sessions with the post-it notes and all of that.” A lo...

ActiveCampaign's lifecycle marketing strategy to convert free trials to upgrades

The Growth Playbook
|
Lifecycle marketing
Here's their 4 part email marketing strategy and how it converted me to a paying customer while on free trial. I started a 14 day free trial with ActiveCampaign. For those who don’t know, ActiveCampai...
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