Following the wave of excitement about product-led growth as a discipline and the success stories of many teams in some of the fastest growing companies, nowadays many tech startups are spinning up th...
The results are in! And unfortunately, they are not good. With the current economic situation we are in, the average tenure of a CMO continues to slide—making it hard for founders who need to keep re-...
Content design is answering a user need in the best way for the user to consume it. In my book, I said: “Content design is a way of thinking. It’s about using data and evidence to give the audience wh...
In a conversation with me a few weeks ago, Vijay, my CEO, was discussing what we needed to focus on as a marketing team for Atomicwork. We are a pre-product startup, and as product/engineering are bui...
