There is no such thing as new ideas. James Webb Young, considered one of the most successful advertising men of all time, doubles down on the concept by saying, 'The ideas people produce today are mer...

I get asked this question a lot, and it’s time I wrote about it. What is the right time to do positioning work for a startup? How soon is too soon? When is it too late? What if the market changes afte...

It's a hectic Tuesday morning and your boss asks for a timeline to publication. You take a deep breath. You're scrambling to get this week's piece out the door (in addition to your 243 other responsib...

Probably the most important (and poignant) advice I’ve heard came from a stranger: His name is Brian Dyson. He’s the former CEO of Coca-Cola. His advice is not specifically around the topics I write a...

While SEO can help to get a business get more website visits, what happens next is even more important. Our marketing success is often tied to conversions and revenue. But what happens when conversion...