As a leader, you know how important it is to have a strong brand identity that resonates with your target audience. But have you considered the importance of your brand’s verbal identity? Your verbal ...

Product marketing is the go-to-marketing strategy of many successful SaaS enterprises. For Jessica Webb Kennedy, former product marketing senior team lead at Trello, product marketing is the glue that...

Getting urgent emails from CMOs is just part of the daily grind for agency execs, but one note recently caught the attention of an agency exec more than usual. The client was irate because their entir...

In high-competition sectors like eCommerce, where customers may have many similar product options to choose from, higher-quality backlinks can help you stand out with better rankings and a stronger pr...

In this post, we’ll review 10 red flags that may come up during your quest for a copywriter. These red flags aren’t meant to scare you away from working with a copywriting professional, but rather, th...