Not long ago–in a place far, far away (from Cannes)–five people debated the existence of double duty, exploring whether it was possible to deliver ‘brand’ and ‘performance’ together in one campaign. O...

What on-page factors are associated with sites that see big gains or declines after Google updates? Turns out it’s not author boxes. Throughout 2023, Google released a series of Core, Spam, Review, an...

The latest developments in generative AI have opened up a range of new possibilities and potential use cases. But are we sure that there’s a value to them within social media apps? Sure, there are som...

Whether it's a video ad or an email, storytelling is a powerful marketing tool because it helps software companies connect with their audiences on an emotional level by using a relatable experience. T...

1. Eye contact keeps a conversation going. If you want to make a conversation go longer but don't know what to say, ask your conversational partner a question. After you've heard an answer, keep looki...