A hook is the opener of anything you want people to pay attention to. Whether it’s a social post, YouTube video, fundraising pitch, cold email/DM, presentation, or even a quirky travel story. People a...

Advertisers are losing control. As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creati...

Last week, we rolled out our most capable model, Gemini 1.0 Ultra, and took a significant step forward in making Google products more helpful, starting with Gemini Advanced. Today, developers and Clou...

People tend to rely on tactics and growth hacks when thinking about the path to growth. But in reality, you need a solid strategy. While many strategies target power and core users, it’s actually an a...

I’m going to be honest. Myself and Justin Scott are having a newsletter writing competition. We set out to write 7 newsletters in 7 days to have a backlog. I even took it a step further and have been ...