Want more sales? Use social proof. 93% of people read product reviews before making a purchase. And products with just 5 reviews have a 270% higher purchase probability than those with none. Imagine w...

Buyer personas are a highly underrated aspect of an organization’s marketing and content strategies. A buyer persona sets the tone to help guide organizations on how to cater and market to their audie...

In my 10 years of doing SEO, I’ve used every keyword research tool imaginable. In this post, I’m going to share the ones I keep coming back to. These tools have helped me grow this blog to over well o...

Serendipity may feel like an odd emotion to think about in the context of marketing. It’s a special emotion. As we’ve seen, these rare chance encounters can sweep us off our feet; the origin stories o...

Igor Babuschkin, a co-founder of Elon Musk’s xAI startup, announced his departure from the company on Wednesday in a post on X. Babuschkin led engineering teams at xAI and helped build the startup int...