Without good hooks, your videos will fade into the ether of millions of creators trying to take your audience from you. Let's not let that happen. Here are the three steps to crushing your videos: 1: ...

Educating the rest of your company on marketing is often the hardest part of doing marketing. This is ironic (don’t you think?). Marketing’s actual job is to understand an audience and communicate to ...

Just as businesses look for untapped opportunities to best their competitors, content marketers need to pinpoint content gaps to stay ahead of the curve. These gaps in consumer needs and intent are a ...

The subject line is the most important piece of copy you’ll write for your email marketing strategy. We don’t make this statement lightly. Body copy and CTAs are the meat and potatoes of your marketin...

How four words in a campaign changed L’Oréal’s fate, why buyer’s remorse kills your profits, and how to use cognitive dissonance for growth:...