A few months ago, Lukas Lukosevicius had a conversion problem. The company he runs growth at, Contractbook, had decided to switch their ideal customer profile from small businesses to mid-market compa...

I don’t know how to say this, but sometimes the emotional labor of opening another app on my phone and typing in some text is just too much. I need to gather details about an Airbnb reservation from t...

Efficient growth is top of mind for founders right now. If you are an early-stage B2B startup founder with a product that’s gaining traction, you are probably thinking about getting more customers and...

Most search engine optimization professionals realize that citations (links) are a key aspect of optimizing a website for competitive placement on the search engines - and they aren't wrong. In the ca...

Google is changing the search landscape by integrating AI in its search. This move has been primarily made to give people a better search experience and help them with what they’re looking for more ef...