Product-market fit is an elaborate synonym for how much your users love your product and whether the market for it is big enough. In other words: “Are the market and product conditions in place for yo...

YouTube, Instagram and other apps have spent years trying to compete against the TikTok juggernaut by offering short videos resembling the 15-second clips that made TikTok famous. Now TikTok is steppi...

For the last month, I have been advocating the need to develop a new SEO approach to generative AI, and now that I have had a chance to experiment with Google’s SGE, I have more thoughts on what that ...

The very first display ad appeared in 1994. It looked like this: And it got a 44% clickthrough rate. Modern display ads are nowhere near as effective as this inaugural one from Wired magazine, but the...

I started OpenView’s first SaaS benchmarks report in 2017 (!) because there frankly wasn’t useful metrics data for startups. We didn’t have an objective view into what metrics were “good” and “great” ...