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Thursday, November 23, 2023
Rephrasing H2's to boost organic traffic, how PPC ads can impact SEO, ecommerce retention strategies, and more.

Can rephrasing H2’s into questions help boost organic traffic?

SearchPilot
|
SEO
Optimizing header tags is one of the oldest SEO strategies used to improve relevance to important keywords.While Google has not stated that they are explicitly a ranking factor, Headers are still vita...

You can't hack product positioning

Felicis
|
Product marketing
The popular lore of Silicon Valley goes something like this: a starry-eyed engineer is thinking about a new technology. Suddenly it hits them: the product. It's a lightning bolt from a geeky Zeus, the...

3 ways your PPC campaigns positively impact your SEO

WhatConverts
|
Paid ads
In the world of geometry, two parallel lines do not meet. No matter how far they extend—whether for thirty feet or thirty lightyears—they will never cross paths. Never touch. Never converge, even for ...

Brand purpose, vision, mission, values: What’s the difference?

Dawn Creative
|
Branding
Successful marketing is based on a clear understanding of what you are trying to achieve. It sounds obvious, but it’s remarkable how many businesses try to sell a product or a service which they thems...

7 ecommerce customer retention strategies that work (and why)

Drip
|
Ecommerce
Remember Pizza Hut’s Ice Cream Factory? As a kid (or adult), that’s what you definitely want for dessert. The choice between one sundae and a never-ending flow of delicious ice cream is an easy one to...
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